CANVA

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CANVA


   Today, we are talking Canva. Canva is an online content creation platform – it has a focus on design. It’s basically a type of online Photoshop .

   Depending on where you are at in your business, Canva’s appeal will be different. I.e. the benefits could outweigh the limitations if you are a small business owner, start-up, or professional individual, with budget limitations and limited access to a designer. However, for design professionals, and larger companies who need greater control over their content in terms of consistency and IP, Canva might not be for you.for design specifically), that is ideal for individual creators and small businesses who might not have design skills or access to a designer.


1. Anyone can be a designer using Canva:

You don’t need to be a skilled designer to start or know anything about design. And it’s because:

 2. Canva is very simple to use and user friendly:

From layout of the platform to guided templates, basically a drag and drop design platform.

 3. Canva provides templates of the correct sizing for other online platforms:

You can choose from a variety of templates inclusive, but not limited to Facebook banners, LinkedIn banners, YouTube thumbnails, Instagram stories, slide decks, and more.

 4. It is budget friendly:

You can use the limited free option, or the Pro option at $12,99 dollars per month (price according to date 21 September 2020). In comparison to designer rates starting from $25 per hour, Canva is a great affordable alternative.

 5. The site offers a variety of templates:

Canva can guide you with a variety of templates.

 6. You don’t need to worry about where to start on a blank canvas:

Don’t know where to start? You don’t need to come up with ideas, and can rather start with Canva’s templates. Even if you don’t want to replicate a template, it’s a great place to start or gather inspiration from.

 7. Templates can be altered to be more custom:

Templates are customisable. You can also create your own designs.

8. Canva offers a professional look and feel to your designs without getting a designer in:

If you know nothing of design, the templates are professional in their look and feel.

 9. Stock photography usage:

You don’t need to pay for a stock photography account as well, as Canva contains stock photography. That being said, the Pro account would be better if you want a greater selection.

 10. Team access:

Considering the help of a virtual assistance or social media marketer? Whilst you are growing and considering onboarding a team, you can provide your team access.

1. The Canva style:

Although the template focus is a benefit, it can also be limiting. Think of it in terms of stock photography sites. How many images look “stock-ish” and similar in style on stock photography sites? Canva has the same limitation. When multiple businesses use the same content, or content follows Canva’s brand and style, content can appear generic.

 2. Limitation of number of templates:

Although Canva’s contribution is growing every month, there is a limitation to template designs and stock photography.

 3. Alignment concerns:

Canva is not for designers. One of the greatest issues is that of alignment. Whereas software like Photoshop and Illustrator and InDesign, alignment can be carefully controlled, Canva is not as controllable in terms of design elements. 

 4. Export settings are limited:

a. What you see in Canva might differ from what you see when printing or when saving it to your computer.

b. CMYK vs. RGB: The above point also has to do with colour space. Although Canva does have a print PDF option, it still exports as RGB, the digital colour space, and not CMYK, print colour space. When printing the colour can significantly differ from what you saw in Canva.

c. Can’t export to files like PowerPoint

 5. Cannot download the “raw” file to your computer:

don’t have access to the raw file on your computer and can’t download it for later use, if you move away from Canva in the future.

 6. Free version is limited:

The free version is limited in terms of stock photography, templates, font, your brand kit, team sharing, storage and support. That is expected though.

 7. You are unable to move one design to another design:

You are unable to move a design element from one design to another design. If you want to match style, you would have to do so manually.

 8. Intellectual property belongs to Canva:

Intellectual property is ambiguous. You do not own anything, but have usage licensing.

Specifically, when it comes to logos on Canva, you do not have a differentiated logo, but also, it isn’t yours.

 9. Canva is in control – they can delete your account at whatever time.

You are dependent on Canva. It’s their platform and rightfully so. You aren’t licensing their software to create you own IP, you are simply using their platform to create content. Thus, Canva can delete your profile or your content at any time at their discretion.


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